ST. ROSE is a modern ode to the art of fragrance. Born at the intersection of intention and instinct, it is a brand shaped by the poetry of nature, the intimacy of ritual, and the quiet power of timeless design. Our scents are compositions of contrast—elemental and refined, grounded yet transportive—crafted for those who move through the world with both conscience and style.
Founded in 2019 and rooted in the belief that luxury should never come at the cost of the planet, ST. ROSE is built on principles of radical transparency and responsible sourcing. Each fragrance is overdosed in concentration and distilled with purpose—an invitation to connect more deeply with self, story, and the natural world.
BEHIND THE BRAND
Raised in the untamed landscapes of rural Australia, Belinda Smith’s earliest memories are entwined in scent — sun-warmed earth, wildflowers on the breeze, eucalyptus in the air. When her family moved to the United States, fragrance became a bridge between continents — a way to carry the essence of home across oceans.
Years later, seeking a synthesis of luxury, sustainability, and transparency in the world of fine fragrance, she created what she couldn’t find: a collection that honors the purity of nature without sacrificing artistry or performance.
A mother of two, Belinda’s vision is rooted in reverence — for people, planet, and the poetry of scent. Her work draws inspiration from music, travel, and art — from Rimbaud to Patti Smith, Rothko to Bourgeois.
“Fragrance has always felt like alchemy to me — a beautiful, transformative force. We begin with the finest raw materials in the world: provocative, sensorial, unforgettable.”
— Belinda Smith